Welcome to Bona Life Insurance, a leading national insurance company based in Botswana. Founded in 2013, we are proud to be the first indigenous broad-based citizen-owned life insurance company in Botswana. We are dedicated to serving the people of Batswana by providing tailor-made solutions that embrace the lives of our clients, their families, and the community as a whole.
As we celebrate our 10th year anniversary, we are excited to mark this milestone with a new era for our company. We have just completed a rebranding exercise to modernize our approach and showcase our dedication to the people of Batswana. Our new slogan, 'See Ahead of Time', encapsulates our commitment to helping our customers prosper with their financial and investment needs. We believe in empowering our clients with the knowledge and resources they need to make informed decisions about their future.
As a proudly Botswana-owned and operated company, we are dedicated to providing our clients with the best possible service and solutions.The decision to rebrand Bona Life Insurance was not taken lightly, and it was driven by our commitment to better serve our clients and anticipate their needs. We recognized that as a growing company, it was important for us to remain relevant in a rapidly evolving market.
As a result, we conducted extensive research and analysis to better understand our clients and the broader insurance landscape. We realized that our existing brand identity did not fully capture the essence of who we are as a company and what we stand for.
The rebranding exercise was an opportunity for us to modernize our brand and better align it with our values and goals. We wanted to create a brand identity that would resonate with our clients and communicate our commitment to being proactive, forward-thinking, and customer-centric.
The new logo, with its modern and dynamic design, better reflects our focus on innovation and adaptability. The colors were also updated to match the national colors of Botswana, which highlights our strong connection to the country and its people.
In addition to the visual changes, we strongly believed our slogan remained the same as it encapsulates our vision - "See Ahead of Time." This tagline reflects our commitment to providing our clients with the tools and resources they need to anticipate and prepare for their financial and investment needs. It speaks to our belief that being proactive and forward-thinking is the key to long-term financial success.
Overall, we believe that our new brand identity better reflects our values, goals, and commitment to being the best possible partner for our clients.
At Bona Life Insurance, we understand that insurance can be a complex and confusing topic, and that is why we are dedicated to providing our clients with the best possible service and solutions. Our rebranding exercise is just one of the many ways we are working to ensure that our customers have access to the latest and most innovative insurance solutions.
We believe in giving back to the community and supporting local initiatives. We believe in the power of community and are committed to making a positive impact in the lives of those around us.
We are constantly striving to improve our services and provide innovative solutions to our customers. We want our customers to know that we are always looking for ways to improve and better serve their needs.
We believe that by embracing change, we can better serve our customers and help them achieve their financial goals. Whether you are looking for a funeral plan, group life cover, a cashback plan or investment advice, we are here to help you every step of the way.
Thank you for choosing Bona Life Insurance as your trusted partner for insurance services in Botswana. We are excited to embark on this new era with you and look forward to helping you prosper with your financial and investment needs.