In today’s competitive job market, offering a salary alone isn’t enough to attract — or keep — the best talent. Employees are looking for more than just a paycheck. They want to know that their wellbeing (and that of their families) matters to the company they work for.
Group life assurance is one of the most meaningful and cost-effective ways to show your team that you’ve got their future in mind. For employers like Kealeboga, a 50-year-old business owner with a growing team, it’s an investment that supports staff, boosts morale, and strengthens the company’s reputation.
Here are five reasons why group life assurance is worth considering for your business.
1. It Helps Attract and Retain Top Talent
Talented employees have options — and they’re more likely to choose employers who offer real benefits beyond the basics.
Group life assurance sends a strong signal that your company is invested in its people, not just its profits. It tells current and potential employees that their families are protected, and that matters.
Did you know? Studies show that job seekers in Botswana and across Africa are increasingly prioritising companies that offer financial security and family benefits. A comprehensive benefits package could be the deciding factor between you and your competitor.
2. It Builds Staff Loyalty and Morale
When employees know their families will be financially protected in the event of a tragedy, it builds trust — and trust builds loyalty.
✅ Staff feel seen, valued, and secure
✅ Reduced financial stress leads to better focus and productivity
✅ A culture of care leads to stronger team cohesion
And when you take care of your people, they take care of your business.
3. It’s More Affordable Than You Think
One of the biggest myths about employee benefits is that they’re expensive. In reality, group life assurance is often cheaper per person than individual policies.
That’s because the risk is pooled across your team, reducing the cost of cover.
Whether you have 5 staff or 50, Bona Life can tailor the policy to your budget and business size. And instead of handling financial support during emergencies on an ad-hoc basis, group assurance offers a predictable, structured approach.
4. It Can Offer Tax and Legal Advantages
Depending on your company structure and Botswana’s current tax legislation, group life assurance premiums may be tax-deductible as a business expense.
✔️ Demonstrates compliance with employment best practices
✔️ Helps manage reputational and legal risk when unforeseen events occur
✔️ Aligns your business with progressive HR standards
When managed well, it’s a financial win-win.
5. It Reflects a Forward-Thinking Company Culture
Offering employee insurance benefits shows vision and values — not just short-term thinking.
Today’s employees want to work for organisations that take their responsibilities seriously. Providing long-term protection is a clear message that your company is future-focused and employee-first.
And when you’re competing with large corporates for talent, that kind of message makes all the difference.
Why Bona Life Group Life Assurance is the Ideal Choice
Bona Life’s Group Life Assurance is designed for businesses like yours — local, growing, and committed to doing right by their people.
Here’s what sets it apart:
- ✅ Simple onboarding with dedicated support
- ✅ Flexible cover options for SMEs and corporates
- ✅ Fast claims process with minimal admin
- ✅ Trusted by employers across Botswana
“We’ve been with Bona Life for over five years. Their team makes everything easy — and our staff truly feel valued because of this cover.”
— Thato R., HR Manager, Gaborone
Group life assurance is more than an employee perk — it’s a strategic investment in your people and your brand. It shows leadership, builds trust, and positions your company as one that genuinely cares.
Show your team that you’ve got their future in mind.
Learn more about Bona Life’s Group Life Assurance and take the first step in building a workplace they’ll never want to leave.
👉 Click here to get a quote